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GM Receives Gulf Arab Interest In Hummer Buy

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Old 08-27-2008   #1 (permalink)
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Default GM Receives Gulf Arab Interest In Hummer Buy
Earlier this year in June GM announced a "strategic review" of Hummer. This was brought on by a number of factors that have put Hummer in less than ideal light. One of the possibilities is a brand selling, similar to Ford selling Jaguar and Land Rover to Tata Motors.

The following article is from Automotive News.

Quote:
Originally Posted by Automotive News

Dubai, United Arab Emirates (Reuters) - General Motors has received interest from two separate investors from the Gulf Arab region to buy its Hummer brand, the company's Middle East chief told Reuters on Tuesday.

"For sure, there has been interest from various parties within the Gulf ... there is a precedent in the cases of Aston Martin, Ferrari or Daimler and those kinds of solutions could be very realistic solutions," General Motors Middle East Managing Director Terry Johnsson said in an interview.

General Motors is readying sales documents for its Hummer brand and has initial expressions of interest from potential buyers that it hopes to develop into formal sale talks, the automaker's CEO said on August 21.

Johnsson said keeping the Hummer division was still a realistic option and that it was not a "foregone conclusion" it would be sold.

"Apparently, we have had two separate investors raise their hand as being interested, but I don't know what's happened since then," Johnsson said by telephone, adding the investors were from the Gulf region.
So what do you guys and gals think? Hummer hasn't been in the news lately, partly due to their perceived environmental record. Do you think GM should consider selling the brand? Do you think that Hummer needs to be repositioned as a niche market brand? Do you think that Hummer should be resolved?
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